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Jeff Hedrich

Jeff Hedrich
Why should I worry about my brand? With no single agreed upon definition of a brand among marketing professionals, how can we claim to be experts on it? Well in this branding hacks video, I tell you what a brand is and is not.Branding Hacks is a LinkedIn Series that was created by me, Jeff Hedrich, and is intended to share branding best and worst practices. I’ve worked as a branding strategist for more than 25 years, and I use my industry knowledge to always give you relevant tips on branding. Connect with me on LinkedIn, or check out my other Branding Hack videos: https://www.prodigalcompany.com/news-blog/
How do I market my company better? How do I compete with other businesses in my market? Is it better to be better or different?The answer to these questions can be summed up by this phrase, Be Different.In this video of branding hacks, we see how differentiation helped launched one of the world's most iconic brands, Apple.Branding Hacks is a LinkedIn Series that was created by me, Jeff Hedrich, and is intended to share branding best and worst practices. I’ve worked as a branding strategist for more than 25 years, and I use my industry knowledge to always give you relevant tips on branding. Connect with me on LinkedIn, or check out my other Branding Hack videos: https://www.prodigalcompany.com/news-blog/
What is a brand? How do you define a brand? How do you determine the value of a brand? I define a brand as the perception of a company, product or service in the marketplace and the value it creates for its owners.Branding Hacks is a LinkedIn Series that was created by me, Jeff Hedrich, and is intended to share branding best and worst practices. I’ve worked as a branding strategist for more than 25 years, and I use my industry knowledge to always give you relevant tips on branding. Connect with me on LinkedIn, or check out my other Branding Hack videos: https://www.prodigalcompany.com/news-blog/
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We began building videos to level set about branding, what it is and isn’t and how it impacts your long term trajectory as a company. Brand is the cumulative value of the quality service that you have been providing day in and day out for years, and we would suggest that it’s your most valuable intangible asset.

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