We build marketplace leaders
At the core of Prodigal’s diverse capabilities are our innovative and proprietary branding processes, the Brand MRI™ and the Brand Scan™.
These processes build on the industry best practices of brand positioning and behavioral economics and when combined with our proprietary analytics and thinking, ultimately provides a multi-dimensional view of your brand.
through our
BRAND MRI™ WE CAN
Discover
Discover your brand’s strengths through a data-driven process to hone in on what makes your brand the leader in the marketplace.
develop
Develop your brand’s position based on your strengths to create a narrative of how communicate your brand’s strengths to increase your share in the marketplace.
deliver
Based on positioning, deliver messaging that matters to your customers across all media and demographics.
drive
Using your brand’s new position and messaging, drive optimal revenue results that drive your bottom line.
DISCOVER
Discover your brand’s strengths through a data-driven process to hone in on what makes your brand the leader in the marketplace.
DEVELOP
Develop your brand’s position based on your strengths to create a narrative of how communicate your brand’s strengths to increase your share in the marketplace.
DELIVER
Based on positioning, deliver messaging that matters to your customers across all media and demographics.
DRIVE
Using your brand’s new position and messaging, drive optimal revenue results that drive your bottom line.
WE IDENTIFY COMPETITIVE ADVANTAGES
We believe
It doesn’t matter what clients or prospects think of your brand, it only matters what they think of your brand relative to your competitors.
OUR PROCESS
This is why we invested two years to develop a process built to help brands identify key competitive advantages, and one that follows through on the creative work necessary to communicate the brand position to audiences.