[vc_row][vc_column width=”1/2″][mk_fancy_title style=”simple” corner_style=”pointed” tag_name=”h3″ border_width=”3″ size=”22″ line_height=”24″ color=”#393836″ font_weight=”inherit” letter_spacing=”0″ font_family=”none” margin_top=”10″ margin_bottom=”10″ align=”left” responsive_align=”center”]Taxonomics and the Entrepreneurial Spirit.[/mk_fancy_title][vc_column_text responsive_align=”center”]As an entrepreneur himself, Jeff Hedrich, owner and lead brand strategist of the Prodigal Company, knows a thing or two about how a business can start as an idea and blossom into a successful branding agency. Jeff is also lead writer for Cohen & Company’s Taxonomics.
Taxonomics is more than a publication, it’s an original word and philosophy that Cohen & Company now owns in the marketplace, meaning: “Rightly interpreting tax law for economic advantage.” It’s also a tactical expression of how Prodigal is positioning another professional services firm, Cohen & Company, as the strongest CPA tax firm brand in its marketplace.
In the spring edition of Taxonomics, Jeff wrote an article called Entrepreneurial Insights. In the article Jeff uses his first-hand experience as an entrepreneur as well as what he’s learned from writing about them to offer a candid look at what makes them tick as well as the lessons long-time businesses can learn from them.
Read the full article here.[/vc_column_text][/vc_column][vc_column width=”1/2″][mk_image src=”https://www.prodigalcompany.com//wp-content/uploads/2015/05/Screen-Shot-2015-05-29-at-3.33.36-PM.png” image_width=”500″ image_height=”400″ crop=”false” hover=”true” circular=”false” hover_style=”style1″ lightbox_ifarme=”false” target=”_self” align=”left” margin_bottom=”10″][/vc_column][/vc_row]
