by The Prodigal Company | Oct 28, 2016 | Articles, Business, News, Reviews
Brand culture is a concept that has been discussed rather extensively on this blog, and for good reason. Before a brand can determine where it wants to situate itself in its industry, it has to identify a few defining characteristics that will not only serve to...
by The Prodigal Company | Oct 5, 2016 | Articles, Business, News, Reviews
Branding is, at its most fundamental, the desire to form a relationship. Just as the kid who sat behind you in your second period algebra class longed for your everlasting love, so too does your favorite automotive or sportswear brand. Except instead of having a...
by The Prodigal Company | Aug 18, 2016 | Articles, Business, News, Reviews
This blog was composed by one of the most amazingly talented interns we’ve had the pleasure of working with here at Prodigal, Thomas Fields. Thomas is graduate student at Youngstown State University who will soon be receiving his Masters degree in the field of...
by The Prodigal Company | Jul 14, 2016 | Articles, Business, News, Reviews
Just as an individual’s experience with a product will determine whether or not they choose to continue their use, a great experience with a brand as a whole is crucial for continued engagement. User experience design plays a direct role in just about every product...
by The Prodigal Company | Jun 20, 2016 | Articles, Business, News, Reviews
Against all odds and led by Northeast Ohio’s hometown hero, the Cleveland Cavaliers went to the West Coast and made history by securing the city’s first professional sports championship in over half a century. Now that the Finals are over and the champion has been...
