Design Thinking: How user empathy can improve your digital marketing
Design Thinking: How user empathy can improve your digital marketing
Three Easy First Steps for SEO
There are several top-tier achievements in the wild game we call the internet that are only accomplished by a select few, usually through some sort of divine intervention. For a YouTube personality, for example, it would be racking up enough views for the platform to...
Improvisation: Great for Comedy, Questionable for Branding
“I’m not much of an improv guy. That’s a talent I don’t have.” – Henry Rollins Improvisation is an instinctive skill long embedded within the depths of our hindbrain, the primitive portion of our cranium that controls our most basic functions. It has been...
Experience Matters
One of the recurring themes of this blog, and the philosophy of Prodigal as a whole, is the importance of brands providing a comprehensive and rewarding experience to their customers. At the end of the day, it’s up to the consumer to determine whether they want to...
Branded Content and the Print Revival
There’s no doubt that you remember the days flipping through pages of magazines, searching for stories related to your favorite celebrity or browsing ads from your favorite brands. We grew up turning to magazines for the latest in whatever. In light of competing with...