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Brand MRI book

by The Prodigal Company | Mar 16, 2023 | Uncategorized

Look Ahead, but don’t forget where you are: A look at Modern Marketing

Look Ahead, but don’t forget where you are: A look at Modern Marketing

by The Prodigal Company | Dec 27, 2017 | Business, Pinterest

The practice of marketing is going through some monumental changes, which is to be expected of an industry where success is heavily dependent upon staying on the cutting edge and constantly looking for the Next Big Idea. The rapidly increasing number of new channels...
Be Legends, Man: What Brands can learn from the Fyre Festival Fiasco

Be Legends, Man: What Brands can learn from the Fyre Festival Fiasco

by The Prodigal Company | May 17, 2017 | Branding, Pinterest

Unless you have, for some reason, been stranded on a remote island with no access to the internet for the last few weeks, then you’ve likely come across the now-infamous story of Fyre Festival. For those who have somehow missed this ahem dumpster fire, we’ll sum it up...

Branding as MVP in the free market

by The Prodigal Company | Aug 3, 2015 | Articles, Business, News, Reviews

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Taxonomics and the Entrepreneurial Spirit

by The Prodigal Company | May 27, 2015 | Articles, Business, Case Study, Interviews, News, Reviews

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