by The Prodigal Company | Feb 3, 2017 | Articles, Business, News, Pinterest, Reviews
“I’m not much of an improv guy. That’s a talent I don’t have.” – Henry Rollins Improvisation is an instinctive skill long embedded within the depths of our hindbrain, the primitive portion of our cranium that controls our most basic functions. It has been...
by The Prodigal Company | Dec 29, 2016 | Articles, Business, News, Pinterest, Reviews
One of the recurring themes of this blog, and the philosophy of Prodigal as a whole, is the importance of brands providing a comprehensive and rewarding experience to their customers. At the end of the day, it’s up to the consumer to determine whether they want to...
by The Prodigal Company | Oct 31, 2016 | Articles, Business, News, Reviews
There’s no doubt that you remember the days flipping through pages of magazines, searching for stories related to your favorite celebrity or browsing ads from your favorite brands. We grew up turning to magazines for the latest in whatever. In light of competing with...
by The Prodigal Company | Oct 28, 2016 | Articles, Business, News, Reviews
Brand culture is a concept that has been discussed rather extensively on this blog, and for good reason. Before a brand can determine where it wants to situate itself in its industry, it has to identify a few defining characteristics that will not only serve to...
by The Prodigal Company | Oct 5, 2016 | Articles, Business, News, Reviews
Branding is, at its most fundamental, the desire to form a relationship. Just as the kid who sat behind you in your second period algebra class longed for your everlasting love, so too does your favorite automotive or sportswear brand. Except instead of having a...
