WE Build brand category and marketplace leaders_
At the core of Prodigal’s diverse capabilities are our innovative and proprietary branding processes, the Brand MRI™ and the Brand Scan™. These processes build on the industry best practices of brand positioning and behavioral economics and when combined with our proprietary analytics and thinking, ultimately provides a multi-dimensional view of our brand. Through the Brand MRI™ and the thinking behind it, we can: Discover your brand’s strengths, Develop a leading brand position, Deliver messaging that matters … in any media, Drive optimal revenue results
“
Every advertisement should be
thought of as a contribution to the complex symbol which is the brand image_“
– David Ogilvy
We identify our client’s competitive advantages
We believe it doesn’t matter what clients or prospects think of your brand, it only matters what they think of your brand relative to your competitors. This is why we invested two years to develop a process built to help brands identify key competitive advantages, and one that follows through on the creative work necessary to communicate the brand position to audiences.
How the Brand MRI™ has sparked growth for leading businesses
Many clients engage Prodigal for our innovative branding processes, the Brand MRI™ or the Brand Scan™. Our proprietary process Brand MRI process, and the thinking that drives it, differentiate us in our industry and provide our clients with a competitive advantage in their own. Marketing science and advertising creativity are combined to drive optimal revenue results for our clients’ products and services.
Let's build something together.
services@prodigalcompany.com
330.707.2088
42 McClurg Rd. Boardman, OH