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Introducing BrandSight – The Best Practice Branding Blog
[/mk_fancy_title][vc_column_text responsive_align=”center”]“The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.”
― Al Ries, The 22 Immutable Laws of Marketing
We thought long and hard. There were heated debates that persisted well past office hours, surveys conducted, and numbers crunched. There may or may not have been an incident involving an astonishingly well-executed jump kick and an unsuspecting intern who happened to be rounding a corner at a most unfortunate time.
In the end, however, we did it. The team decided on a quote that we, as branding, marketing, and creative professionals thought would be most appropriate to kick off the inaugural edition of BrandSight, the official blog of The Prodigal Company. The above quote by Al Ries, marketing virtuoso and co-author of such marketing classics The 22 Immutable Laws of Marketing and Positioning: The Battle for Your Mind, was ultimately agreed upon as the ideal representation of what we are about, and what we will be discussing in future editions of this blog.
As a branding agency with 22 years of experience using market research, strategic analysis and creative tactics to optimize our clients’ positions in their markets, we find that this philosophy holds true. One of the key principles of brand positioning is that perception carries a great deal of weight when it comes to marketing your brand, company, or product. Our “Best Practice Branding Process”, the Brand MRI was built with the philosophies of Mr. Ries in mind, and has developed into a proven process that has helped numerous brands and companies discover their hidden strengths and elevate them to new heights within their market.
Are we sharing this with you to establish our credibility as professionals and reassure you that we’re not just an office full of caffeine-addicted yahoos and overly ambitious amateur karate enthusiasts? Well, yes. But also because as this blog matures and we are able to deliver unto you, our dear readers, industry insights, marketing tips and advice on how to build your brand, we will be doing so with Best Practice Branding in mind. BrandSight was conceived to inform, educate, entertain, and share knowledge from our team of branding experts, and we hope you enjoy it. Additionally, we will be launching a video blog (or vlog, as the progressive, bold revolutionaries of the internet are calling it) that, combined with our written blog, will give you the full BrandSight experience. We hope that you’re as excited about this as we are.
Feel free reach out to us by email or leave us a comment and tell us if there is a topic in particular you’d like to see discussed, or if you have any questions or comments. Prodigal is also on Facebook, Instagram, Twitter, and LinkedIn where we will be posting more content, news, and updates as well.
Subscribe and check back for updates, because there’s going to be an abundance of great content coming your way in 2016 and beyond![/vc_column_text][/vc_column][/vc_row]
