by The Prodigal Company | Dec 27, 2017 | Business, Pinterest
The practice of marketing is going through some monumental changes, which is to be expected of an industry where success is heavily dependent upon staying on the cutting edge and constantly looking for the Next Big Idea. The rapidly increasing number of new channels...
by The Prodigal Company | Mar 7, 2017 | Articles, Business, News, Pinterest, Reviews
There are several top-tier achievements in the wild game we call the internet that are only accomplished by a select few, usually through some sort of divine intervention. For a YouTube personality, for example, it would be racking up enough views for the platform to...
by The Prodigal Company | Feb 3, 2017 | Articles, Business, News, Pinterest, Reviews
“I’m not much of an improv guy. That’s a talent I don’t have.” – Henry Rollins Improvisation is an instinctive skill long embedded within the depths of our hindbrain, the primitive portion of our cranium that controls our most basic functions. It has been...
by The Prodigal Company | Dec 29, 2016 | Articles, Business, News, Pinterest, Reviews
One of the recurring themes of this blog, and the philosophy of Prodigal as a whole, is the importance of brands providing a comprehensive and rewarding experience to their customers. At the end of the day, it’s up to the consumer to determine whether they want to...
by The Prodigal Company | Oct 31, 2016 | Articles, Business, News, Reviews
There’s no doubt that you remember the days flipping through pages of magazines, searching for stories related to your favorite celebrity or browsing ads from your favorite brands. We grew up turning to magazines for the latest in whatever. In light of competing with...
by The Prodigal Company | Oct 28, 2016 | Articles, Business, News, Reviews
Brand culture is a concept that has been discussed rather extensively on this blog, and for good reason. Before a brand can determine where it wants to situate itself in its industry, it has to identify a few defining characteristics that will not only serve to...
