by The Prodigal Company | Oct 31, 2016 | Articles, Business, News, Reviews
There’s no doubt that you remember the days flipping through pages of magazines, searching for stories related to your favorite celebrity or browsing ads from your favorite brands. We grew up turning to magazines for the latest in whatever. In light of competing with...
by The Prodigal Company | Oct 28, 2016 | Articles, Business, News, Reviews
Brand culture is a concept that has been discussed rather extensively on this blog, and for good reason. Before a brand can determine where it wants to situate itself in its industry, it has to identify a few defining characteristics that will not only serve to...
by The Prodigal Company | Oct 5, 2016 | Articles, Business, News, Reviews
Branding is, at its most fundamental, the desire to form a relationship. Just as the kid who sat behind you in your second period algebra class longed for your everlasting love, so too does your favorite automotive or sportswear brand. Except instead of having a...
